Christmas Branding & Identity
We wanted to capture the audience’s imagination and evoke a warm magical Christmas spirit. We explored various illustrative styles to develop the right look for the imagery. It was important for the scenes to be set within a shopping & retail scenario, so we set the scene on a winters afternoon on Chelmsford’s high street, using festive activities such as carol singing and Christmas lights to create that magical Christmas feel.
Summer Branding & Identity
With the success of the Christmas booklet, Inscribe was then asked to develop the campaign for the Chelmsford summer booklet. To retain the brand identity we used the same illustrative style to communicate the uplifting feeling of the British summer!