Hotel Latour

Hotel Logo Design, Identity

We were approached by the team at Hotel Latour to redesign their logo before the launch of a new pr campaign and major onsite work of the hotel. The logo and branding brief had to reflect the inspirational values of the new hotel brand: luxurious, contemporary design, cutting edge technology and excellent customer service. The identity had to appeal to an audience of would be business travellers, conference delegates and style conscious leisure travellers.