JIMMY’S Restaurant Branding

Restaurant Branding, Art direction, Marketing Material, Restaurant Identity, Logo Design, Brand Identity, Brand Guidelines, Email Campaigns, Retail Graphics, Packaging

Jimmy’s, a well established chain of all-you-can-eat restaurants, had big plans to expand their chain to become a truly nationwide brand. Jimmy’s required a new brand identity which would allow them to compete with well-known high street restaurant chains, as well as communicate their passion for great food, variety of choice and great value. Inscribe’s approach (working in partnership with Jimmy’s) was to create a new restaurant brand identity which felt welcoming and friendly, but also gave Jimmy’s a new look which set it aside from high street competitors without being too revolutionary.